So what exactly is integration? collaboration? enterprise 2.0?  How does your organization decide how to implement a plan? What tools should you use? And why should public relations and marketing care? The questions tie directly to how organizations can ensure message consistency, avoid duplication, prevent lost opportunities or customer dissatisfaction when it comes to the considerable task of managing online engagement.

In the countdown to PR+MKTG Camp East on October 28, we want to start calling your attention to articles and posts related to theme of integrated strategic engagement (ISE).  ISE is all about helping PR and marketing people engage their audiences more effectively through greater collaboration and the internal alignment of PR, marketing, sales, customer service and community moderation.

Here are some of the more interesting and informative posts and articles we found in the past week and were compiled by Kristin English:

Michael Krigsman for ZDNet  writes about IDC’s social business framework. The framework provides an interesting perspective on consolidating roles and giving purpose to a confusing organizational structure. As with most frameworks, it provides a baseline for organizations, but may not provide answers for all.

Barb Mosher for CMS Wire  presented an informative perspective on how not all social software is created equal. Starting with a critique of SharePoint 2007, Mosher explores where social business software is today and how it is evolving. The most relevant point she makes is highlighting that social software is all about empowering people. Mosher states that social software “needs to provide capabilities that seem almost natural to use because it helps get the job the done, helps them work together and seems like a natural part of the process.”

Do you agree with Mosher’s perspective?

Cisco put out a concise and informative white paper this week titled “Transforming Collaboration through Strategic Architecture.” The paper establishes a clear picture about how trends moving forward set the stage for the growth of enterprise collaboration software and strategy. Their “Conceptual Collaboration Architecture” is extensive and informative, especially because they clearly define the terms. Overall, the paper gives readers a great overview of the strategy involved in the collaboration process.

What do you think?

Another piece from CMS Wire, this time from Chelsi Nakano, specifically discusses five social networking tools used in enterprise collaboration. Four of the tools are fairly obvious, Facebook, Twitter, LinkedIn, and Skype. The final tool discussed is Socialtext, which is specifically designed for organizations to coordinate their business collaboration. Socialtext is not the only collaboration. Their competitors include Spigit, SAP’s Streamwork, Jive, and Atlassian.

What do you think of these tools? What do you think of them? What tools would you add to the list?

Browse Other Posts

• « PR+MKTG Camp Chicago Takeaway 4 – Forecasting and Measuring Tools
• » Integrating Engagement: A Weekly Review for PR and Marketing Pros

blog comments powered by Disqus