Forecasting and measurement continue to remain elusive given changing technologies, roles and responsibilities. For PR+MKTG Camp Chicago attendees, challenges centered around whom they should be reaching, with which message, and on what platform. In selling social media to clients and management, they did identify several key objectives for measuring performance including:

Increased sales, Brand reputation/opinion, Thought leadership, Driving traffic to other areas, Collecting ideas from consumers, Staying relevant, and Engagement, Media coverage, Reach, Influence, and Search rankings.

They also identified tools they are using to track performance and measure their objectives:

PR Newswire’s Social Media Metrics is a new intelligence tool that enables communications professionals and marketers to monitor, analyze and measure the impact of what is being said about an organization, brand, spokesperson or competitor across the social media landscape. (PR Newswire is a sponsor of PR+MKTG Camp.)

Alterian SM2 monitors conversations, sentiment, and competitive information through social media channels is a vital part of building a consistent brand as well as creating relevant content that engages your audience. A software solution designed specifically for PR and marketing agencies to monitor and measure social media. (Alterian is a sponsor of PR+MKTG Camp Chicago.)

Buzz Metrics delivers brand metrics, consumer insights and real-time market intelligence to help clients apply consumer-generated media (CGM) to their businesses.

Cision provides media monitoring, media research, distribution, and media evaluation PR software and services.

HootSuite is the professional Twitter client that manages multiple Twitter profiles, pre-schedules tweets, and measures success.

Klout identifies influencers on topics across the social web.

Radian6 gives you a complete platform to listen, measure and engage with your customers across the entire social web.

Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.

Viralheat is a social media metrics platform that delivers real-time data on over several different video, microblogging platforms and millions of websites.

Vocus addresses the critical functions of PR including media relations, news distribution and news monitoring.

Browse Other Posts

• « PR+MKTG Camp Chicago Takeaway 3 – Building a Social Media Framework
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