PR Camp was launched last August in Atlanta and debuted in New York as a full day event in November.
PR+MKTG Camp™
Wednesday, March 3, 2010
8:00 AM - 4:30 PM
Central Library
1000 Fourth Ave.
Seattle, WA 98104
206-386-4636
What is PR+MKTG Camp™ Seattle?
PR+MKTG Camp™ Seattle is an intimate, highly interactive, one-day event to tackle social media issues facing PR and marketing professionals. Attendees at all levels come together to share experiences, address problems and identify strategies and new business opportunities.
KEY TAKEAWAYS
- A better understanding of the strategy and tools behind social media for PR and marketing
- A network of professionals built upon an intimate setting and interactive discussion
- A comprehensive summary of the day and discussion notes that you can share with clients and colleague
Who should attend PR+MKTG Camp™ Seattle?
PR+MKTG Camp™ Seattle is recommended for PR, marketing and communications professionals at all levels -- from recent graduates to seasoned veterans including managers, directors and vice presidents.
PR+MKTG Camp™ draws from companies, agencies, non-profits, government, associations, and educational institutions. It attracts anyone who wants to use a highly participatory, informal (and fun!) format and the power of community to gain deeper insights into social media.
Why attend PR+MKTG Camp™ Seattle?
PR+MKTG Camp™ is different.
Format: Our format avoids many of the conventions of a typical conference. There will be no panels or lengthy "talking head" PowerPoint presentations. Moderators ("camp counselors") will guide break out groups ("cabins") in interactive peer discussions through different scenarios based on real, current business issues. The goal of each of the four sessions is to come up with solutions that participants can take back to the office and implement.
Size: Given its structure, PR+MKTG Camp™ limits the number of attendees and moderators. This smaller size is optimal for greater participation and an ideal way to explore a full range of topics.
Interaction: Unlike other conferences, the Q&A portion doesn’t conclude each session; it is each session.
Attendees have an opportunity to share experiences, ask questions, and debate solutions with a select group of moderators. These discussion leaders are chosen for their knowledge of social media as well as the reputation of the agencies and brands they work for and represent.
Outcomes: All attendees receive an executive summary of key points and notes taken from the day's discussions.
AGENDA
8:00 AM - Registration and Breakfast
9:00 AM - Impact: Understanding how social media is reshaping traditional PR's and marketing's principal roles and core competencies
In this session, we examine the impact of social media on storytelling, relationship building, branding, conversations and transactions.
Moderators:
- Renay San Miguel - Reporter King 5 TV
- Laura Porto Stockwell - Senior Director, Digital Strategy, Wongdoody Communications
- Patricia Vaccarino - Managing Partner, Xanthus Communications
- Betsy Aoki - Sr. Program/Product Manager, Social Media, Microsoft
- Brad Nelson - Starbucks
- Monica Guzman - News Gatherer, Seattle P-I
- Maya Bisineer - Founder, Memetales
- Ethan Yarbrough - President and Co-Founder, Allyis
10:30 AM - Impact and Strategy: Aligning PR and Marketing
In this session, we explore how better alignment can improve outcomes. Discussions will focus on identifying common disconnects between PR and marketing, integrating account teams and defining performance metrics.
Moderators:
- Tom Biro - Vice President, Allison & Partners
- Shannon Paul - Online Communications Manager, PEAK6
- Colleen Moffitt - Founding Partner, Communique PR
- Greg Shaw - Director of Advocacy and Policy? US Program, Bill and Melinda Gates Foundation
- Buzz Bruggeman - Co-Founder, ActiveWords
- Shauna Causey - Communications/Community Relations Manager, Comcast
- Wade Rockett - Digital Strategist, Weber Shandwick
- Matt Heinz - Principal, Heinz Marketing
12:00 Noon - Lunch - Social Market Audit Case Study
Moderators:
- Mike Spear - Brand Manager, Interactive/E-Commerce, Jones Soda
- Matt Rosenhaft - Principal, Social Gastronomy
1:15 PM - Execution: Measuring Success
In this session, we evaluate different tools used to measure success, looking at such criteria as their accuracy, effectiveness, usefulness and cost.
Moderators:
- Xavier Jimenez - Principal, Spring Creek Group
- Kenton Olsen - Manager, Digital Media, Seattle Seahawks
- Sean O’Driscoll - Co-Founder and CEO, Ant’s Eye View
- Anne Acker - VP of Advertising Operations, Meteor Solutions
- Tac Anderson - Social Media Director, Waggener Edstrom
- John Henry Giddings - Director, West Region, PR Newswire
- Susan Dingethal - CEO, Dingethal & Associates
- Anil Batra - Search and Analytics Vice President, POP
2:30 PM - Strategy and Execution: Achieving Internal Buy in for Your Social Media Programs
In this session, we focus on defining ROI and how PR and marketing can set realistic expectations for achieving buy in from clients and management.
Moderators:
- Anne Marshall - Director, Public Relations, Drugstore.com
- Scott Porad - CTO, Cheezburger Network
- Kat Tillman - Senior Account Supervisor, Edelman Digital
- Bill Hankes - Vice President, Corporate Communications, RealNetworks
- Rod Brooks - CMO, Pemco Insurance
- Kevin Pedraja - Vice President, Sterling Communications
- Jeff Sandquist - Senior Director of Platform Evangelism, Microsoft
- Amy Bohutinsky - Vice President, Corporate Communications, Zillow
4:15 PM - Wrap Up
