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PR+MKTG Camp™

Tuesday, June 08, 2010
8:00 AM - 5:00 PM (CT)

University Center Conference Chicago
525 S. State Street
Chicago, IL 60605





What is PR+MKTG Camp™ Chicago?

PR+MKTG Camp™ Chicago is an intimate, highly interactive, one-day event to tackle social media issues facing PR and marketing professionals. Attendees at all levels come together to share experiences, address problems and identify strategies and new business opportunities.

KEY TAKEAWAYS
  • A better understanding of the strategy and tools behind social media for PR and marketing
  • A network of professionals built upon an intimate setting and interactive discussion
  • A comprehensive summary of the day and discussion notes that you can share with clients and colleague

Who should attend PR+MKTG Camp™ Chicago?

PR+MKTG Camp™ Chicago is recommended for PR, marketing and communications professionals at all levels -- from recent graduates to seasoned veterans including managers, directors and vice presidents.

PR+MKTG Camp™ draws from companies, agencies, non-profits, government, associations, and educational institutions. It attracts anyone who wants to use a highly participatory, informal (and fun!) format and the power of community to gain deeper insights into social media.



Why attend PR+MKTG Camp™ Chicago?

PR+MKTG Camp™ is different.

Discuss the hottest social media issues in PR and marketing around our virtual campfire.

Format: Our format avoids many of the conventions of a typical conference. There will be no panels or lengthy "talking head" PowerPoint presentations. Moderators ("camp counselors") will guide break out groups ("cabins") in interactive peer discussions through different scenarios based on real, current business issues. The goal of each of the four sessions is to come up with solutions that participants can take back to the office and implement.

Size: Given its structure, PR+MKTG Camp™ limits the number of attendees and moderators. This smaller size is optimal for greater participation and an ideal way to explore a full range of topics.

Interaction: Unlike other conferences, the Q&A portion doesn’t conclude each session; it is each session.
Attendees have an opportunity to share experiences, ask questions, and debate solutions with a select group of moderators. These discussion leaders are chosen for their knowledge of social media as well as the reputation of the agencies and brands they work for and represent.

Outcomes: All attendees receive an executive summary of key points and notes taken from the day's discussions.



MODERATORS

  • Lisa Aronson - Senior Strategy and Content Manager for Social Networking, AllState
  • Jackie Mitchell - Marketing/Communications Director, American Red Cross
  • Marcus Tewksbury - Director of Customer Intelligence, Alterian
  • Kelly Drinkwine – Director of Public Relations, Aon
  • Gini Dietrich – CEO, Arment Dietrich
  • Todd Blecher - Communications Director, The Boeing Co.
  • Muhammad Saleem – Director of Social Media Strategy, Chicago Tribune
  • Allan Schoenberg – Director of Corporate Communications, CME Group
  • Shia Kapos - Reporter, Crains Chicago Business
  • Heidi Skinner - Influence Marketing Director, Critical Mass
  • Peter Fasano – Engagement Manager, Dachis Group
  • Melanie Mitchell - Senior Vice President, Search Marketing Strategy, Digitas
  • Phil Gomes - Senior Vice President, Edelman Digital
  • Jennifer Howard - Head of B2B Markets, Google
  • Amy Patti - PR Manager, Hyatt Corp
  • Ben Foster - VP, Digital Strategist for Ketchum Midwest
  • Rick Wion - Director of Social Media, McDonald’s
  • Catherine Merritt - PR Coordinator, Morton’s Steak House
  • Suzanne Martin - Senior Director, Home & Networks Mobility North America Marketing, Motorola
  • Mitch Levinson - Managing Partner, mRELEVANCE
  • Todd Carpenter – Social Media Manager, National Association of Realtors
  • Bill Bonner - Senior Director, External Relations, OfficeMax
  • Ian Sohn - Senior Vice President, Consumer Marketing, Ogilvy Public Relations Worldwide
  • Sarah Skerik - Vice President Social Media, PR Newswire
  • Cristina Lawrence - Director, Social Media and Word of Mouth Marketing, Razorfish
  • Daniel Honigman - Social Media Manager, Sears Holding Corporation
  • Liz Strauss - Founder, SOBCon
  • Barbara Rozgonyi - Founder, Social Media Club Chicago/Principal, CoryWest Media
  • Tom Yorton – CEO, Second City Communications
  • Cam Balzer - Vice President, Marketing, Threadless
  • Valerie Waller - Managing Director, Brand Communications, United Airlines


AGENDA

8:00 AM - Registration and Breakfast

9:00 AM - Impact: Understanding how social media is reshaping traditional PR's and marketing's principal roles and core competencies

In this session, we examine the impact of social media on storytelling, relationship building, branding, conversations and transactions.

10:30 AM - Impact and Strategy: Aligning PR and Marketing

In this session, we explore how better alignment can improve outcomes. Discussions will focus on identifying common disconnects between PR and marketing, integrating account teams and defining performance metrics.

12:00 Noon - Lunch - Social Market Audit Case Study

1:15 PM - Execution: Measuring Success

In this session, we evaluate different tools used to measure success, looking at such criteria as their accuracy, effectiveness, usefulness and cost.

2:30 PM - Strategy and Execution: Achieving Internal Buy in for Your Social Media Programs

In this session, we focus on defining ROI and how PR and marketing can set realistic expectations for achieving buy in from clients and management.

4:15 PM - Wrap Up




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