PR+MKTG Camp
PR+MKTG™ Camps are one-day events designed to engage PR and marketing professionals at all levels in lively, participatory discussions about how to better manage, market and measure social and traditional media. We launched last year in Atlanta. In 2010, we changed our name from PR Camp to reflect the wider interest of our attendees and our broader commitment of aligning PR and marketing.
Customized PR+MKTG Camps/Workshops
These highly interactive one-day workshops are customized versions of larger PR+MKTG Camps that we have held in cities like Atlanta, New York, Seattle and Chicago. Designed to address the specific needs and level of our audience, these Camps bring together PR and marketing departments (as well as outside agencies and vendors) to:
- better align roles and responsibilities
- strengthen your online presence and
- position PR and marketing as the main drivers of social media across the entire enterprise.
Topics Covered
Assessment - Look at social media's impact on traditional marketing and PR roles and responsibilities including storytelling, brand building, cultivating relationships and extending influence.
Alignment - Identify common disconnects between PR and marketing to build more effective account teams and define performance metrics.
Analytics - Evaluate various social media tools for accuracy, effectiveness, usefulness and cost.
Performance - Help PR and marketing achieve support from clients and management for social media programs by defining ROI and setting realistic expectations.
Targeted Communications Audits
Our team assesses trending data on networks, influencers, and conversations to provide in depth analysis of your online presence and that of your competition. We address specific market research questions surrounding your company,
product(s), market, and industry.
Strategic Counsel
We provide senior counsel to help you:
- Define and translate broad communications objectives into programs that blend new and traditional media (including online reputation management, relationship building and message/key word alignment)
- Build influencer campaigns to extend your message and generate new leads for your sales force
- Assist customer support by using social media as an early warning to track trends, identify problems, monitor changing sentiment, and solve customer issues
- Market results internally and coordinate communications efforts of various internal and external stakeholders
- Establish PR as a strategic partner
About Us
PR+MKTG Camps are produced by Dan Greenfield. A senior communications executive, Greenfield is a respected industry blogger and an award-winning video producer. As a former EarthLink corporate communications vice president and Congressional press secretary, he has advised CEOs and members of Congress. He is principal of
Bernaise Source Media, a communications consulting practice blending new and traditional media to promote brands and manage corporate reputations.
